Category: Branding

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How to Develop a Strong Brand

Your brand is the unique design, sign, symbol, and/or words that create an image or impression of your product(s), service(s) and/or company. A strong brand differentiates your product or service from your competitors, and...

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The Innovation Secrets of Steve Jobs

Famed New York Times columnist, Thomas Friedman, wrote that America needs more jobs — Steve Jobs. As a journalist, Carmine Gallo took Friedman’s admonition as a challenge. After extensive interviews with experts, former Apple...