Category: Branding

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How to Develop a Strong Brand

Your brand is the unique design, sign, symbol, and/or words that create an image or impression of your product(s), service(s) and/or company. A strong brand differentiates your product or service from your competitors, and...

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15’65 Business Secrets: for startup and owners

This e-book aims at simplifying the daunting task in starting a business, much less to mention the challenges of running an existing venture. The 15’65 concept demonstrate the 15 pillars guide and the 65...

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The Innovation Secrets of Steve Jobs

Famed New York Times columnist, Thomas Friedman, wrote that America needs more jobs — Steve Jobs. As a journalist, Carmine Gallo took Friedman’s admonition as a challenge. After extensive interviews with experts, former Apple...

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7 Practical Ways To Stop Wishing and Start Building Your Dream Business Now

16 years ago, I find myself dreaming about turning my passion, ability & skills  into a business. But actually taking the first steps can feel intimidating, even as am surrounded by entrepreneurial parent. So...